Funded by the ACE Awareness Foundation and administered by Le Bonheur Children’s Hospital; free-to-call Warm Line provides practical information, guidance, and emotional support on parenting.

Shelby County parents now may access the Parent Support Warm Line, a real time, go-to reference phone line providing professional help and support with difficult or unclear parenting situations. The Warm Line (844-UPP-WARM or 844-877-9276) will be operational Monday through Friday, 11 a.m. to 8 p.m. CST. The service is funded by the Memphis-based ACE Awareness Foundation and administered by Le Bonheur Children’s Hospital.

“Research shows adverse childhood experiences (ACEs) have a lasting negative impact for children that in many cases impacts everything from health to professional earnings potential when they grow up,” said Ellen Rolfes, regional director of the ACE Awareness Foundation. “Our goal is to transform our community by helping parents and caregivers limit or prevent a child’s chronic exposure to trauma. With the Warm Line, Shelby County parents are a dial away from on-demand professional parenting support to help them navigate difficult, stressful situations.”

Non-urgent parenting challenges prompting calls to the Warm Line may range from a young child acting out, to divorcing parents seeking to minimize the effect on their children, to concerns for a teenager who suddenly seems detached. Callers will speak directly with licensed social workers and licensed counselors affiliated with Le Bonheur Children’s Hospital and trained in parental guidance and support. The line offers interpreter services in Spanish, and 250 additional languages.

“We’re pleased to offer the dedicated services of Le Bonheur Children’s Hospital professionals to the families of Shelby County,” said Shandrian Guinn, Warm Line program supervisor.

“Parenting isn’t easy for anyone, we’re here to tell parents they don’t have to go at it alone, we are here to help,” Guinn said. “There is a deep bench of support services for parents in Memphis, we’ll be able to bridge the gap by offering immediate support while also directing parents to the many short and long-term resources available to them.”

The Warm Line mirrors the support services of the Universal Parenting Places (UPP), also funded by the ACE Awareness Foundation in Shelby County, which provide practical information, guidance, and emotional support for family-related issues or concerns, no matter how large or small. UPP sites are made available in Shelby County through founding partners Baptist Memorial Hospital for Women (6225 Humphreys Blvd, Memphis, TN) and Knowledge Quest (990 College Park Drive, Memphis, TN). Parents who may have difficulty garnering transportation to these sites can now count on the Warm Line for easy to access support.


The Adverse Childhood Experiences (ACE) Awareness Foundation informs the community about the role of emotional trauma in mental, physical, and behavioral health, and implements innovative models that provide preventable and sustainable solutions to reducing toxic stress in family systems. The Foundation launched and provides strategic oversight to the ACE Task Force of Shelby County, the Universal Parenting Places, and the Parenting Support Warm Line.


Le Bonheur Children’s Hospital in Memphis, Tenn., treats more than 250,000 children each year through community programs, regional clinics and a 255 bed state-of-the-art hospital.  Le Bonheur serves as a primary teaching affiliate for the University Tennessee Health Science Center and trains more than 350 pediatricians and specialists each year. Nationally recognized, Le Bonheur is ranked by U.S. News & World Report as a Best Children’s Hospital.

For more information, please call (901) 287-6030 or visit Connect with us at, or on Instagram at lebonheurchildrens.

Related Media

“Warm Line” allows parents in Memphis to call for help, Commercial Appeal 

Parent support phone line launches in Shelby County, WREG-TV

Foundation Supports New Services to Help Parents, Memphis Daily News

Guest Column: The first call for parent support, by Barbara H. Nixon, Commercial Appeal